Daily Bugle

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The Daily Bugle
Portrayed by Various
Known Aliases: J. Jonah Jameson, Ben Urich, Peter Parker, Betty Brand and others
Affiliations: Independent
Socked By:
Introduction: Case File: The Triskelion Files

The Daily Bugle is New York City's second most popular newspaper with a circulation over 600,000 daily. Billed as 'New York's favorite newspaper since 1932', the Bugle is second in circulation to the New York Times, but has claimed the commuter traffic over the Post and the Daily News. The writing is a mixture between tabloid sensationalist and hard news, focused on New York City.


J. Jonah Jameson

PB: J. K. Simmons. Socked by Dex

Ben Urich
Winner of two Pulitzers, one of the most respected crime reporters in the city. He's been a thorn in organized crime for ages, causing his wife and daughter to be killed in a car bomb meant for him. He's become more fearless since

PB: Vondie Curtis-Hall. Socked by Dex

Peter Parker
Freelance photographer. (Does Whatever a Spider Can)

PB: Andrew Garfield. Modsock - socked by Ben or Jeff

Joe 'Robby' Robertson
The Bugle's Managing Editor

PB: Bill Nunn. Socked by Michael

Betty Brandt
The Bugle's office manager

PB: Elizabeth Banks. Socked by Mackinzie

Daniel Hoffman
The Bugle's legal council

PB: Daniel Gillies. Socked by Matt (player)

Ned Leeds
Bugle Reporter. Fired as a result of the SHIELD leak incident.

PB: Austin Miller.


The Daily Bugle was founded in 1898 and has been published daily ever since. The Daily Bugle is printed in tabloid format like its rivals the Post and the Daily News. The editor and publisher of the Bugle, J. Jonah Jameson, began his journalistic career as a reporter for the Bugle while still in high school. Jameson purchased the then-floundering Bugle with inheritance funds from his parents meat packing empire and turned the paper into a popular success. Under Jameson's stewardship, the Bugle became known for its hard hitting reporting on organized crime, political corruption and the rise of vigilantism in the city. Jameson's editorial style is considered a bit of a throwback to his father's 'New Deal' era liberalism although the paper rarely endorses candidates for office. Jameson himself is a registered Independent, although has been known to throw the paper's weight behind a candidate he personally believes in. The Bugle is also known for their hardline stance on civil rights, and regularly takes the other tabloids to task for bias and 'dogwhistle' headlines. This stances have elevated the paper's reputation as more principled than their competition, as well as using the feud to sell more papers.

The Daily Bugle Building, originally the Fuller Building, is located at 175 Fifth Avenue and has been the home of the Bugle since 1936. J. Jonah Jameson purchased the building with the newspaper and moved its entire editorial and publishing facilities there. The office complex is twenty-one stories tall, and is capped by the Daily Bugle logo in 30-foot (9.1 m) letters on the roof. There are loading docks in the rear of the building, reached by a back alley. Three floors are devoted to the editorial office of the Bugle and two sub-basement levels to the printing presses, while the rest of the floors are rented.

The newspaper is noted for its anti-superhero slant, especially concerning Spider-Man, whom the paper constantly attacks as a part of its editorial policy. Despite this, it is one of the few papers that is friendly towards mutant rights, although their support has been very quiet since the events of M-Day. Due to their award winning crime reporting, the Bugle has been the target of bombs, attacks and the staff intimidated by corrupt politicians, members of the Maggia and other organized crime families over the years. Unfortunately for them, threatening the Bugle is the best way to get Jameson's undivided editorial attention and getting the award winning Ben Urich investigating them. The Bugle's exposes have been estimated to have led to hundreds of arrests over the last two decades.

In addition to the Bugle, the paper has an online presence called 'The Pulse', which operates on a similar fashion to Raw Story. They publish a number of quarterly magazines per year, all New York-centric. While respected for their news journalism, the Bugle is equally popular for their extensive social and celebrity reporting. Called the 'Upper Page 10', it evolved from a popular gossip column from the 30s into a full color section that follows New York society, celebrities and party culture with remarkable success. The Bugle's Upper 10 reporting tends towards the sensational and lurid, although they exercise more editorial restraint than other TMZ-like competitors, which has made them a poor target for liable suits.


Phase 1

The Bugle was referenced in Phase 1 as having a vendetta against the costumed vigilante known as Spider-Man, but was not developed any further than that.

Phase 2

After the incident on Ryker's Island, the Daily Bugle published a story about the events. This led to the suspicion of there being a traitor within SHIELD. Garrison Kane managed to flush him out. Later on he convinced Ben Urich to back off the story for now.


Case File: The Triskelion Files


Socked by: Dex, Matt (player), and others